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Province projects retail alcohol expansion will lead to short-term losses for LCBO but also long-term gains

The government expects the alcohol market to “mature” by 2025-26, with The Beer Store’s market share slashed from 41 per cent to 15 per cent and the LCBO absorbing the majority of those sales.

Published Nov 1, 2024 at 4:42pm

Barbara Patrocinio
By
Barbara Patrocinio
Province projects retail alcohol expansion will lead to short-term losses for LCBO but also long-term gains
Ontario Finance Minister Peter Bethlenfalvy watches as Ontario Premier Doug Ford speaks to media at a press conference at the Cool Beer Brewing Company in Toronto, on Wednesday, July 10, 2024. THE CANADIAN PRESS/Cole Burston

The Ford government’s fall economic statement says rolling out beer and wine sales in convenience and grocery stores comes with a steep price tag — but one that’s still far from the $1 billion figure the Ontario Liberals put on the plan.

The government’s alcohol expansion plan, which involves dismantling The Beer Store’s market dominance and supporting new retailers, will cost the LCBO an estimated $179 million over the next two years, according to the document. This amount covers discounts promised to retailers — including a 10 per cent wholesale rate — and rebates to brewers, who will need to recalibrate their distribution.

This amount is on top of the early exit from a longstanding agreement with The Beer Store. The province paid $225 million to end the deal, which had been due to expire at the end of next year.

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